Safe Learning: How KFC and savED are helping bring children back to the classroom.

"The Starred Collection" — the KFC team has launched a social initiative aimed at raising funds to equip shelters in schools located near combat zones.

The Russian aggression has taken away from Ukrainian children not only a peaceful sky but also the best period of their lives — carefree school years. Instead of celebrating academic achievements, spending time with friends, participating in competitions, and celebrating victories, children are forced to live amidst the harsh realities of war. Classrooms, once places for new discoveries and knowledge, have turned into basements and bomb shelters. The cheerful smiles of students have been replaced by tense faces that mature too quickly from pain and stress.

To provide children the opportunity to learn fully, participate in competitions, Olympiads, and reach new heights without fear, it is critically important to create reliable shelters where students can safely stay during air raids. This will not only preserve lives but also restore children’s sense of freedom and confidence in the future.

That is why KFC, together with the international charity fund savED, which aims to restore access to education in war-affected communities, continues the social initiative #StarredCollection. Every purchased Ukrainian burger, mini-donation, or sticker is not just a tasty meal but a real contribution to the safety and future of school education.

We transform a regular purchase into strong support for our children's future, helping to establish modern protective facilities in schools. Safe shelters are not just about physical protection; they provide children with the chance to continue learning, grow, dream, and achieve new heights without worrying about the dangers around them.

Everyone can contribute to saving school education, as doing good can be expressed not only through words but also actions. Just do some tasty good at KFC! Funds for creating shelters are collected through special menu items:

• Stickers — 100% of profits go towards protecting schools

• Mini-donations — all profits go towards rescue efforts

• Ukrainian burger — 10 hryvnias from each purchase

Or you can directly donate to the fundraising account.

To raise awareness about this important initiative, the company encourages everyone to share their school awards and achievements with the hashtag #StarredCollection! The most active participants will receive a prize from KFC.

The fundraising goal is 10.5 million UAH to equip underground shelters in three schools in Ukraine. The fundraising will continue until the end of 2024. The reconstruction is taking place in frontline regions — Zaporizhzhia, Dnipropetrovsk, and Mykolaiv.

The first project was the shelter of a gymnasium in Mykolaiv, which was recently completed and opened for children on December 7, 2024. On the opening day, a festive event was held for the students of the gymnasium, and board games were gifted by the MYplay store chain.

The most active three months of fundraising allowed for the collection of 30% of the required amount. Soon, they managed to exceed the mark of 4.5 million UAH, enabling the start of shelter construction.

Currently, the pace of fundraising has slowed down. To draw attention to the initiative, KFC has launched an Instagram flash mob #StarredCollection. Ukrainians can share photos of their school certificates, talk about their achievements, and motivate others to contribute to the shelter fundraising.

This is a wonderful opportunity to reminisce about childhood victories and significant achievements that were celebrations for many. Those memories can serve as a motivation for new accomplishments.

The most important goal is to help students return to safe educational institutions, where they can once again sit at their desks, run during breaks, and receive certificates, creating new memories. Share your school achievements on Instagram, add the hashtag #StarredCollection and a link to the fundraising account. For the most active participants of the flash mob, KFC has prepared pleasant surprises.

You can also purchase special offers from the KFC menu or donate directly to the fundraising account. Only by joining forces can we give children a safe and happy childhood.

Details can be found on the social media pages of KFC and the savED fund.